Product Launch Consultant - Dell - Singapore

Job description
Create the strategic vision and definition for the successful implementation of imaging products for the mid-market customers as well as integration of imaging products positioning within the wider Dell ecosystems
Support product development and marketing teams with clear, comprehensive and succinct launch deliverable include value proposition of products, key proof points and positioning of products vis-à-vis the Dell portfolio while referencing the industry
Tie out with regional & global teams on key features tradeoffs, priorities and cost structure aligned to deliver value to customers
Drive go-to-market activities with the messaging and regional marketing teams to ensure successful product launches
Work with messaging team and legal on claims
Create customer and regional marketing product messaging including specifications and value proposition documents, conduct competitive analysis & provide timely hot response, and manage product version transitions.
Participate and contribute actively in the development of product line strategy and work with regional marketing teams to optimize product acceptance, launch and success during the product lifecycle.
Responsible for setting the direction for the total customer experience from consideration, purchase, delivery and ownership
Develop and present recommendations and analyses to the executive management for approvals

Qualifications

· Bachelor’s Degree, preferably with at least 10 years of experience in software and solution product marketing.
· Strong business acumen, possess the ability to clearly articulate the strength of the products and good understanding of the IT environment
· Able to analyze complex, multi-variable tradeoffs to make business case recommendations

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