Director - Client - Essence - Singapore
Job description
Essence is a global digital agency and the world’s largest independent buyer of digital media. We blend data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, eBay, Expedia and Barclays. The agency is more than 450 people strong, manages over $650MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo.
The Role:
We are looking for a sharp, strategic, driven and highly experienced person to take on a leading role as Client Director for one of our key clients – Google.
Google is a large, varied, innovative and challenging account, with activity ranging from highly targeted local direct response campaigns to multinational brand campaigns, from B2B to consumer technology, from entertainment to education. Essence manage over 500 digital campaigns per year for Google globally, across 40+ countries, using a mix of display, mobile, search and social media, working closely with offline partner agencies to deliver integrated campaigns.
Working alongside the Global Client Partner for Google, you will be leading a team of experienced digital marketing professionals to define strategy, plan media and execute high performing brand and direct response campaigns across the full range of Google brands and products in the APAC region. Although Essence is a digital-only agency, the role will involve working on multichannel campaigns with partner agencies, and marketing strategy will include online and offline elements.
As Client Director you will be responsible for building and managing a team handling a client account end-to-end (or in the case of very large relationships, a unit within a larger overall client account team). While your primary area of focus will be digital media planning and management, you are likely get involved in all aspects of the Essence business (strategy, media, mobile, creative, web design and technology).
We’re looking for intelligent people who can passionately represent Essence, ensure outstanding delivery to our clients, build our profile in the market and create new opportunities. This is a unique opportunity to join a fast-growing, dynamic digital agency which is already doing cutting edge work for exceptional clients.
Some of the things we'd like you to do:
You will make use of the full digital media mix to drive incredible results, innovate every day and lead and inspire a dynamic, driven team to do the same.
Our clients are universally smart, results driven, analytical and commercial – you’ll need to be the same. This role involves harnessing data, technology and creativity whether for ambitious brand campaigns or hard-nosed direct response objectives
Actively support the clients’ commercial objectives through their strategic marketing planning - you will be expected to contribute across all channels. You will ensure that the Essence offering is appropriately positioned to best support client objectives and mentor the internal teams in their understanding of, and approach to, supporting the clients’ strategic marketing plan
Build and develop a deep understanding of client sectors, the strategic issues, new initiatives and competitive positions; share this understanding with colleagues as appropriate and act as the source of marketing knowledge for the sector
Identify opportunities for deepening client relationships through innovation, the adoption of new marketing technologies and the use of a broader range of agency services. In particular, you’ll need a very solid understand of the technologies of the modern Internet and how they can be used to guarantee marketing effectiveness
Use your understanding of the broader agency landscape to contribute in all agency meetings
A bit about you:
You’re likely to have a proven track record as a Senior/Group Account Director or Client Director, be commercially savvy and have gained several years in a fast paced B2C, commercial marketing environment – not necessarily agency-side
Deep experience of digital media, planning and buying, marketing, advertising and/or technology and an active interest in how digital innovation is driving change. In particular, you’ll have demonstrable experience of digital media at a serious scale, regional experience is preferred
You’re armed with an active interest in how innovation and technology is driving change in digital marketing and a real desire to be a part of that innovation
You have outstanding analytical capabilities; ability to analyze raw data, draw conclusions and develop actionable recommendations. A natural affinity with numbers is a must
Highly developed interpersonal, team building and relationship management skills
Effective communication, presentation, influencing and negotiation skills
Strong organizational skills to effectively manage smo oth flow of work through agency
Ability to select, motivate and develop staff as well as delegate effectively
A thirst for new learning and a drive to develop new approaches which further thinking across the company
What you can expect from Essence:
This is a unique opportunity that will see you join an award winning organisation that prides itself in building brilliant digital solutions for some amazing clients all within a fun and rewarding working environment!
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Source:
Aaren