Director - Category Management - Microsoft - Singapore

Job description
Purpose:
• Direct accountability for driving consistent practices of category management across a multi-channel environment within a specific Area or subsidiary
• Provide leadership, direction and guidance related to the product purchasing process and product lifecycle management in the channel
• Responsible for driving a unified planning approach across the consumer channels to maximize our revenue and market share goals
• Responsible for driving coordinated co-marketing across all consumer channels

Key Responsibilities:
• Lead channel strategy and category management for Surface across all channels (Retail, OC, and OEM)
• Assess optimal channel mix by customer segment and product type
• Establish category management practices that promote channel readiness
• Provide reviews to each channel supporting category development
• Define needs of channel capacity and capability across all product categories related to sales goals and BG investment
• Deliver category analysis supporting channel growth related to product mix, organizational enhancements or changes to partner/customer acquisition models
• Define variables in opportunity assessments of the category related to ongoing strategic value in the channel and install base exploitable
• Establish category management practices (pre-sales, point of sale and post-sale) that promote channel readiness for all category partners and end customers
• Provide competitive reviews to each channel supporting category development throughout the product lifecycle (seasonal /obsolescence vs. price compete vs. competitive product enhancements)
• Coordinate and plan channel offers that span OEM, retail and OC
• Ensure alignment with retailer co-marketing (e.g., circulars, end caps)
• Monitor sell-through
• Evaluate and consult on market basket attach opportunities and monetization opportunities in the aisle
• Identify and advise on the sell-in of post-purchase service and training as part of the overall basket
• Coordinate service & support plans with CSS, OEM, and Retail

Key Metrics:

• Surface Tablet Activations
• Surface Sell-Thru Units
• Accessory Attach (Surface)

Required Competencies

• Consumer marketing or sales background or proven knowledge of consumer selling channels
• Being a conduit between technology and the business with the voice of customer in mind
• Management experience
• Cross Group Collaboration experience

Relevant Qualifications

• Ability to drive impact by increasing sell-thru and market-share results
• Ability to communicate effectively and concisely - both orally and in written form and to effectively influence others in multiple groups and collaborate to achieve specific objectives
• Project management and organization sills required, including ability to manage multiple competing priorities across different groups in the organization

Minimum Qualifications

• 10+ years experience in business development, category management and/or product planning
• Core marketing experience
• Strong quantitative and qualitative analytical skills required, including ability to analyze multiple sources of data and recommend actions based on analysis
• Proven track record of managing multiple channels with multi-million revenue responsibility and business acumen
• Proven decision making and analytical experience in reviewing sales trends, product obsolescence, market trends using syndicated data sources (NPD, GFK, Nielsen, other) and operational trade-offs to drive accurate demand forecasts to

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