We are looking for a Brand Director to help steward the brand into a strong position in the prestige skincare category globally through championing breakthrough work, driving the highest creative standard as well as providing innovative thinking across all the relevant touch points specifically for the ASEAN market.
For this role, we are looking for a CRM experienced leader, who also has a broader range of skills to draw on to help drive new avenues of growth for the client, especially in the areas of digital, social and experiential marketing.
Scope:
The Brand Director (BD) will report to Global Brand Agency Leader.
The BD to be expected to collaborate closely with SK-II Regional Brand Directors in GC (based in Hong Kong), Korea (based in Seoul), Japan (based in Tokyo) as well as the fellow Brand Director in Singapore.
The primary focus area of this role in the first instance will be the management of the ASEAN business, including the CRM programs for the ASEAN region. As such, there is an expectation at the BD will be skilful at building rapport and relationships with the local LB market teams in Malaysia, Indonesia, Thailand.
Market share growth will be a critical key performance indicator (KPI) as seen from Client’s perspective; in addition to critical client defined CRM KPI’s.
Key Responsibilities & Accountabilities:
Brand Leadership & Stewardship
Working closely with the BAL to provide direction and focus for the ASEAN SK-II business with responsibility to develop the Leo Burnett relationship across all relevant client departments.
Partnership with the P&G SK-II ASEAN Associate Marketing Directors, Brand Managers and their team to drive outstanding integrated work that delivers against the brand’s business goals.
A champion of outstanding effective creative work.
A champion of effective CRM strategy
Ability to lead and drive a matrix structured business.
Proactively drive new brand/marketing initiatives at a global level with the hub team and in the ASEAN region via local markets.
Collaborate and partner with client to inspire and advise them to think about participation on the brand and how to create, sell and implement cross-channel ideas.
Ability to create clear accountabilities and deliverables in improving operational and business effectiveness
Understand client’s business needs and concerns. Respond to client’s needs/requests effectively in order to gain respect, trust and confidence by all levels of the client
Develop a sense of identification with client’s philosophy and serve as an effective spokesperson for the client within the Agency. Including the upholding of P&G Stewardship Principles.
Highly observant about the competitive market situation, and is able to propose initiatives ahead of the client.
Act as quality control across the region in terms of creative work, strategic insights, service levels, account operations and competitive pitching.
Partner with all other relevant agencies (PR, FMOT, media, social, etc) at all times to ensure inter-agency collaboration and integration.
The BD may be asked to play a role in helping manage the brand’s relevant celebrity stable including liaison with Celebrity management.
Staff Development and Management
Play a leading role in motivating, training and developing staff in the SK-II team.
Continually review the team structure and assess training needs to ensure team building, training and career development are encouraged in order to increase staff competence and operational efficiency and to minimize staff turnover
Financials
Responsible and accountable for revenue and profit on the account, in particular in the ASEAN market.
Development, final client alignment and continual tracking of Annual Masterplans, working together with any relevant Regional Teams and LB Global HQ team.
Desired Skills and Experience
Required Skills & Experience
8- 10 years of relevant experience. CRM exposure is a Must.
A self-starter who has proven ability to build and motivate high achieving teams.
A champion of outstanding creative work, who is at ease driving high-level strategic discussions at the Brand level and steering clients and internal teams towards great work, and in doing so, can galvanize teams (agency and client) behind the vision for the brand.
Experience in leading big regional or global brands, as well as experience in developing innovative and integrated communication models is highly valued.
Keen Interest and knowledge of latest developments in the broad communications industry, with particular focus on CRM, digital, social, experiential.
Skilful collaborator: working successfully with others, valuing differences and utilising the different skills and expertise of colleagues and clients.
A calming influencer able to drive the team to achieve outstanding results under pressure.
Confident client leader - able to forge strong strategic relationships with very senior clients.
Comfortable working in a complex organization and able to build strong, effective virtual relationships
A change agent: ambitious, passionate about the category, motivating, persuasive and a great networker who is good fun and personable, someone people want to work with.
A team player who understands the value and importance of collaboration as a key ingredient to success.
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
Subscribe to us
100% Free.
close