Head - Procurement - Marketing, Media & Digital - Diageo - Singapore

Job description
Head Procurement (Marketing, Media & Digital)
Reports To: Global Category Director, BOE Media

Context/Scope:
Asia Pacific A&P universe is circa GBP 380m, consisting of 6 key markets – SEA, Greater China, North Asia, Australia, India and GTME (Global Travel & Middle East). The coverage is spread across Diageo fully owned IMCs and Joint Venture partners.
Marketing procurement universe is GBP 300m (GBP 200m controlled) of the total A&P, resourced by 4 global procurement category managers based in Shanghai and Singapore and also in-market marketing procurement team.

Dimensions:
Financial
Accountable for spend management of demand total across A&P spend of c£380m (controlled spend circa GBP 200m)
Accountable for excellent execution of procurement deliverables and delivery of Procurement AOP cost efficiency targets
Accountable for driving delivery of BOE media and consumer planning efficiencies


Market Complexity
Alcohol restrictions, duty barriers and legislations further complicate the marketing procurement landscape and local/global media monopolies exist within the region.

Leadership Responsibilities
Lead the creation of stretching demand category strategies with Global Procurement category teams and drive the implementation of the global strategies in Asia Pacific
Provide day to day management and coaching to global procurement marketing category managers based in Asia Pacific
Drive best in class media category management practices across markets in line with Next Generation Marketing principles – SOV / penetration / M&E metrics
Build and maintain right relationships with senior leaders in the regions (GMs, Marketing Directors, Finance Directors and Supply Chain Directors)
Drive effectiveness and efficiency of A&P spend
Drive category leadership for BOE media in Asia Pacific and own creation of the BOE strategy

Purpose of Role
Develop marketing procurement strategies and initiatives, while ensuring brilliant execution to meet and exceed the expectations of the Global Procurement function.
Drive forward thinking on demand procurement category strategies to future-proof the business delivery
Central point of leadership and first point of contact for marketing leadership team on all demand / A&P related matters in Asia Pacific
Promote procurement best-practices within and outside of Asia Pacific.

Top 3-5 Accountabilities
Challenge, stretch and support demand initiative during BPM monthly discussion sessions.
Boldly drive improved operating margin and competitive advantage by leading cost-consciousness and best-in-class Procurement through a high performing demand procurement team.
“Help Sell” by ensuring right partnership with agencies/marketing services providers in the region at the most competitive commercial cost.
Coach, motivate and guide the Global Procurement demand category team members based in Asia Pacific
Lead and drive global/aligned market BOE projects and negotiations

Qualifications and Experience Required
Degree educated with minimum 12 years+ Procurement experience across A&P and Indirect spend areas, preferably in an FMCG environment.
Experience in media buying & planning or digital agencies a plus
Categories exposure in marketing – creative agencies, media, digital, relationship marketing, social media, events/experiential, PR, sponsorship, POS, etc
Understanding of how global agency network operates (WPP, OMG, Aegis, Publicis)
Ability to engage and influence a wide range of geographically diverse senior stakeholders.
Ability to move and think between Strategy and Execution - evidence of developing vision and strategic plans as well as executing them brilliantly.
Comfortable dealing with complexity and ambiguity.

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