Marketing Manager - TV/ AV - Samsung Electronics - Singapore

Job description

The Marketing Manager will be responsible for managing Above-The-Line (ATL), Below-The-Line (BTL) and Co-op programmes of TV/AVproducts. The goal is to achieve consistency and efficiency in all communication programmes.



Manage ATL and BTL campaign materials, marketing communications and POS production & shop front communications to ensure that we increase our leadership and market share position.
Brief media agencies and manage media buy efficiency to maximize effectiveness. This includes analysis of post marketing results.
Integrate holistic marketing for ATL, BTL and launches effectively. Measure marketing and media ROI efficiency through media buy reports.
Co-work with superstore on Customer Relationship Management and co-op programmes to up-sell Samsung products
Drive TV/AV product launches and marketing communications materials production, especially during launches, festive promotions.
Collaborate with Product Marketing Manager for all product positioning, and marketing communications materials adaption
Media and agency management

Desired Skills and Experience

Bachelor degree in the field of business management, marketing or equivalent.
At least 10 years of work experience, preferably in brand marketing
Experienced in managing a team of direct reports.
Strong Customer Focus and effective in planning and organising.
Team player with a spontaneous attitude and communicate effectively in an international, multi-cultural environment.

Enter your email address:

Refer This Job To Your Friends And Help Them To Find Jobs!