Marketing Manager - Asean - Thomson Reuters - Singapore

Job description

Thomson Reuters is the world's leading source of intelligent information for business and professionals. Thomson Reuters combines industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, media, tax, accounting and science markets. Thomson Reuters is powered by one of the world’s largest new organizations. Thomson Reuters is listed on the NYSE.





Position Overview:

Working in the Financial & Risk business, the Marketing Manager, ASEAN is responsible for developing and executing marketing initiatives in support of the sales and retention objectives in the region. The Marketing Manager owns the marketing plan and works closely with Sales, Account Management, Market Development and Proposition Marketing organizations to deliver marketing programs and campaigns, including events, thought leadership, lead generation initiatives, digital marketing and partnerships among other mechanisms. The role needs to ensure an efficient channeling of communications to sales teams and direct to customers.



Reporting to the Regional Head of Marketing the role is accountable for the following key deliverables in ASEAN:



Key Responsibilities:

Develops and owns the marketing plan for ASEAN – including input on budgets.
Execute on marketing programs and campaigns aligned with regional growth and retention objectives.
In collaboration with Market Development and Proposition Marketing, develops and operates an effective system of messaging and rolling out of strategic value propositions to the frontline and customers.
Works with Market Development, Proposition Marketing, Sales and other stakeholders to create and run demand generation strategies and programs to drive new sales across the region.
Facilitate the effective allocation of the regional marketing budget to maximize ROI and results for the region.
Build and maintain relationships with key professional associations and customer communities in the region.
Actively manages the events calendar with the events team.
Develops thought leadership initiatives relevant to raise brand awareness, and creates venues and channels to promote these initiatives.
Develops lead generation programs and channels, including digital marketing and social media.
Closely monitors competitor marketing activity in the region.

Desired Skills and Experience

Minimum 5 years of professional marketing or business development experience in the financial service industry
Postgraduate degree in marketing or a related field will be an advantage
Experience of working in a regional role highly desirable


Knowledge and Skills:

Ability to develop strategic marketing initiatives.
Exceptional execution skills.
Ability to build extensive internal and external networks in order to drive results.
Proven knowledge and ability of owning and managing marketing initiatives in ASEAN.
Strong oral and written communication skills, including the ability to present and communicate complex information to all levels of Thomson Reuters and customers.
Demonstrated ability to effectively maximize ROI of marketing strategies.
Strong analytical skills and ability to understand and work with data.
Expertise in digital marketing and social media.
Proven ability to develop thought leadership initiatives.

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