Director - Marketing - Prepaid and mFinance - Singtel - Singapore

Job description
To hold end-to-end Marketing responsibility for the Prepaid Mobile business, including Product Marketing, Segment Marketing, Marketing Communications and Retention functions.

To also hold overarching responsibility for Singtel Consumer’s mFinance business and associated initiatives, including oversight and business development for in-market businesses (mRemittance, mCash, mWallet) and future business opportunities (NFC, Transit, additional PSPs etc), ensuring profitable and sustainable growth.

To hold ultimate Profit & Loss responsibility for both the Prepaid Mobile and mFinance businesses, including delivery of Annual Operating Plan (AOP) Revenue, Customer base and Market Share targets .

To lead and be responsible for developing relevant, distinctive and motivating marketing strategies and products, and pursuing commercial opportunities targeting relevant customer segments in Singapore.



To have oversight and be responsible for retention and base management of the Singtel Prepaid Mobile customer base, reducing churn/increasing tenure and driving ARPU in line with AOP targets.



To lead in the management and assurance of all branding and communications for Singtel’s Prepaid Mobile & mFinance businesses.

Desired Skills and Experience
Basic degree in Marketing, or related disciplines


At least 10 years of working experience with 3 years in a supervisory position in a marketing role


Strong marketing skills in areas of advertising, promotion, consumer research, product and business development, with good knowledge of telecommunications services


Excellent written and verbal communication skills, as well as good presentation and organizational skills. Creative, resourceful, with good analytical skills, and the ability to lead a team.
Project management
Financial & Research analysis
People management and Inter-personal communication
Leadership skills
Team-player and ability to influence other business functions.


Good Team Leadership and able to work with different stakeholders at different levels

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