The Marketing Director is responsible for the marketing strategy and its implementation in the region. The region comprises Singapore, Malaysia, Thailand, Indonesia, Vietnam, Cambodia, Philippines, and a support to Australia. A key focus is on high profile, state-of-the-art events and effective PR work.
Marketing Strategy and Action Plan
• Define the regional marketing strategy as integral part of the regional Business Plan and adapt the central strategies according local specifities
• Define and implement a country specific PR & Communications plan and event activities
• Lead and supervise the Trade Marketing Manager concerning the trade marketing plan and activities
• Develop and implement key partnership and supervise roll out
• Generate new ideas to develop the brand awareness and notoriety – provide specific recommendations (by family, by line, etc)
Consumer Marketing
• Define and implement media plans, press and PR activities with assistance of media and PR agencies
• Collection and evaluation of press clippings and quarterly submission of PR coverage by country
• Conduct state-of-the-art client events around the region and one major PR event per country
• Conduct market/ competitor intelligence research, develop indicated actions and share with regional Brand director
• Provide IWC team regularly with competitor benchmarking information (events, actions, etc)
• Follow up and analyse effectiveness and efficiency of IWC product launches
• Develop and maintain CRM activities for the internal boutique with retail management
Reporting and analyses
• Produce reports to IWC headquarters of monthly consumer marketing activities
• Analyse sales results and provide specific marketing recommendations (by family, by line, etc.) in conjunction with relevant sales managers
• Provide IWC team regularly with competitor benchmarking information (events, actions etc.)
Commercial Support
• Support the General Manager in key account management (e.g. presentations etc.)
• Actively liaise with HQ and to ensure efficiency and alignment of marketing activities
Marketing-related budgets and investments
• Manage and control regional and country specific marketing budgets
• Supervise A&P budgets for PoS, Printed Materials (Publications) and Promotional Materials
• S&D budgets for Marketing Fees and Other Selling Costs
• Supervise Trade Marketing Manager in CAPEX investments
Your profile
• Bachelor degree or equivalent
• At least 6 years management experience in luxury goods or FMCG marketing
• High flexibility, independent working style, creative, hard worker. Excellent organisation skills
• Excellent communication skills
• Strong strategic and conceptual thinker
• Outstanding sensitivity to luxury and to create state-of-the-art luxury events
• Must be comfortable with regular travel in the region
• Working experience in Asia a plus
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