Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of pipeline and revenue objectives. Participant on Sales leadership team and regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs.
Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Provides recommendations on program delivery to HQ virtual team leads. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Excellent interpersonal skills. Exhibits a high degree of resourcefulness and persistence. Ability to provide consultative input to senior Sales leaders. Experience with business management and operations, including finance/revenue/pipeline principles. Proven ability to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. High degree of technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Oracle
POSITION: Director, ERP/SCM Marketing,
Asia Pacific Region
DEPARTMENT: Field Marketing
LOCATION / STATE: Singapore preferably, or Australia
REPORTS TO: Senior Director, Applications Marketing, Asia Pacific
DIRECT REPORTS TO THIS ROLE:
Nil
KEY OBJECTIVES
Responsibilities
• Key member of Oracle Asia Pacific field marketing team, responsible for working with marketing teams across Asia Pacific countries to:
o Create and implement integrated marketing campaigns that will achieve the short and long term business objectives of the Applications Sales Teams for ERP and SCM across the Asia Pacific Region (APAC).
o Collaborate across lines of business to produce campaign plans that are inclusive of sales plans and objectives, channel plans and global marketing objectives.
• Proactively drive pipeline generation through key marketing initiatives
• Be responsible for measuring overall success of implemented programs across regions
SPECIFIC RESPONSIBILITIES
• Actively work with cross LOB stakeholders including corporate marketing, sales, channels, market development and country marketing teams to develop integrated ERP/SCM marketing campaigns that will achieve short term and long term business objectives of Oracle aligned
• Liaise with senior sales management across APAC to ensure that marketing activities are in support of ERP/SCM sales plans and business objectives (strategic and tactical).
• Be an active member of the global Marketing team to ensure consistency of marketing campaigns and messages as well as global directions and regional implementation choices
• Provide input and feedback to corporate marketing organisations on regional needs as well as campaign effectiveness of ERP/SCM campaigns
• Disseminate key corporate marketing information to the country marketing teams
• Actively develop new approaches and opportunities for improving efficiencies and productivity
• Proactively drive an increase in ROI from marketing activities through a focus on measurements tracking and closed-loop marketing campaign execution
• Proactively identify market trends and needs as well as creating opportunities for market leadership by Oracle.
• Initiate and foster relationships with the HQ campaign marketing teams, regional sales teams and other LOB’s to ensure the effective implementation of the marketing plans.
• Proactively review pipeline potential across the region and work with key stakeholders to identify programs to further assist pipeline generation
• Produce scorecards for implemented campaigns across the region which focuses on ROI and Pipeline generation
• Continuously look at innovative ideas to improve overall reach and ROI of implemented campaigns
• Execution of ERP/SCM on-line marketing activities in APAC
RELEVANT EXPERIENCE And TRAINING
• A thorough understanding of market drivers and pressures that can be resolved by ERP/SCM solutions
• A deep understanding the utilization and optimization of digital marketing
• A thorough understanding of the IT Software and Solutions Industry and key industry issues.
• At Least 10 Years Of Experiences In Sales/Marketing, Of Which At Least
o 3 years in ERP/SCM solutions marketing
o 3 years in sales/marketing software solutions to large, complex organisations
• Proven leadership and ability to drive virtual teams
• Strong communication skills: verbal, written, and interpersonal
• Strong analytical skills with ability to communicate complex ideas
• Self-starter with high energy level
• First hand understanding of ERP/SCM and the competitive landscape preferred.
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