Job Description:
Mobile Marketing Team is looking for a Marketing Director in Mobile Postpaid Services to manage postpaid revenue and ensure operational expenses in line with revenue and market conditions to maximize profitability. This role leads a team in the areas of strategy development, product life cycle management, business modeling, handset launches and subsidy management.
To be responsible for product marketing in the areas of Postpaid Mobile with accountability for product revenue, market share, profitability and meet marketing plans
The role will carry the responsibility of providing consumers with Mobile services with good value and customer experience.
The role will also be responsible for working closely with Product Development, Marketing Communication, Sales and customer service to maximize distribution opportunities.
This role requires strong leadership qualities, strategic thinking and an exceptional ability in marketing, analytical skills and business acumen, to shape and lead the market so as to win in market shares and achieved revenue target.
This role will require strong analytical and interpersonal skills to partner with Enterprise and Digital Group to achieve the Mobile marketing objectives.
To work on product strategy and roadmap with different product houses and develop business cases for approval and launch.
Key Responsibilties
To achieve revenue and profitable market share in the postpaid mobile markets.
To lead and shape the market by differentiating SingTel with innovative market offerings, deliver upon SingTel’s brand promise and a positive customer experience.
To drive data monetization and increase ARPU of customers in the postpaid mobile markets.
To reverse the declining roaming revenue and increase non-data roamer to use data when roaming
To optimize handset subsidy without impacting market shares and drive take up of higher value price plans
To formulate, track and own marketing budgeting
To work closely with Product Development team to conceptualize and develop relevant mobile data VASes and applications for specific market segments.
To lead and shape the market by differentiating SingTel with innovative market offerings, deliver upon SingTel’s brand promise and a positive customer experience.
Responsible for strategic marketing to identify the target segment, product positioning, pricing, packaging and work with Segment Marketing/Sales on go-to-market plans.
Develop effective marketing strategies and work with multiple cross-functional stakeholders for end-to-end implementation of marketing plans.
Responsible for strategic marketing to identify the target segment, product positioning, pricing, packaging and work with Segment Marketing/Sales on go-to-market plans.
To streamline existing/legacy services, manage customer migration with Network Group/Customer Management.
To work with internal stakeholders including Product Marketing, Customer Management, Content Management on product pricing/review which impacts customer ARPU, internal and external churn.
To work with IS/Billing, Product Development and Network Operations to ensure products and marketing schemes are supported including customer-friendly bill presentation.
Work with legal, regulatory and external industry bodies to ensure compliance with all legal, regulatory and industry requirements.
To keep abreast of technology trends and capitalize on opportunities to drive innovation as well as monitor the competitive landscape to stay ahead of the competition.
Develop the competencies and coach the team member in performing their roles
Desired Skills and Experience
Degree, an MBA will be an advantage
At least 10 years of marketing working experience with at least 5 years of working experience in a telco company
Must have people management experience
Good Project management and Financial analysis skills
Possess a technical appreciation of mobile technologies and platforms
Team-player and ability to influence other business functions
Leadership and Inter-personal communication skills
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