Country Brand Marketing Manager - Airbnb - Singapore

Job description
The Country Marketing Manager, Singapore will report to the Director Marketing, APAC and will be based in Singapore. They will be responsible for supporting and implementing marketing programs for Singapore and some of South East Asia to drive profitable growth for the region. They will manage agency partners and work collaboratively with cross functional teams including communications, social media, online and email marketing, product marketing and country leadership.


Responsibilities:

Support the development and implementation of brand strategies, insights and the country messaging framework, to communicate a compelling value proposition for current and prospective users in Singapore.
Collaborate with marketing, product and operations functions to develop and execute brand marketing campaigns and plans.
Work closely with the Singapore country team to build, develop and execute integrated and highly effective marketing programs.
Assist in the management of creative and media agency partners to ensure we can scale marketing capabilities in line with growth plans.
Enable and support localization, ensuring all marketing activities feel local and personal; articulate market nuances for teams who aren’t familiar with the market.
Manage and track brand marketing budgets and ensure effective budget utlisation.
Ensure timely and appropriate communications and enablement on marketing programs, campaigns and resources to internal teams and key stakeholders.
Manage analytics and reporting for country brand marketing activities working closely with the Analytics team.

Required Skills/Knowledge/Experience:

Passion for all things Airbnb. Experience hosting on the site is a huge plus.
At least 2 years of brand marketing experience in the Singapore market
5+ years of brand marketing on the client side —preferably with lifestyle brands
A passion for storytelling through multiple media types, both visual and written
Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships.
An integrated marketing mindset and excellent understanding of the interplay offline and online, and between paid, earned and owned channels.
Strong agency management expertise – creative and media agencies.
Excellent copywriting skills and a keen visual sense. An eye for detail and a quick wit.
Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.
Experience working in fast paced global teams and communicating across national boundaries.
Strong budget and project management skills, attention to detail and communication skills.
Knowledge of analytics, web technology, digital campaigns and strong creative and brand strategy skills.
Natural collaboration and bridge-building skills.
The ability to work at both strategic and tactical levels – a hands on team player.

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