The Director of Retail Marketing & Development APAC oversees the strategic direction and business development of Universal’s retail and trade marketing activities across the region with an emphasis on Australia/New Zealand, Southeast Asia and South Asia. The Director will leverage their senior level relationships with our Key Accounts to deliver significant in-store listings for consumer products that build long-term franchise support.
Qualifications/Requirements KEY RESPONSIBILITIES
Strategy
• Develops the strategic vision for our presence at retail across the region in line with global and regional strategies and guidelines. Sets growth targets and action plans by key account.
• Determines APAC priority accounts and sets growth targets & plans for each account in collaboration with the VP APAC
• Coordinates with regional counterparts (VP North America and VP LATAM & EMEA) on global retail opportunities
Trade Marketing Activation
• Oversees development and execution of retail programs to achieve/support organizational objectives including: market share, volume, revenue, placement and brand awareness
• Manages the Trade Marketing budget for the region determining the best allocation of resources
Business Development
• Work with VP APAC, category directors and licensees to maximize product placement at retail to ensure revenue targets are hit
• Responsible for organizing regular meetings and franchise presentations with retailers and collaborating with the brand group on pitch materials and idea generation
• Deliver “one voice” at retail for all key Universal business units and partners that maximize sales of licensed product, drive revenue and media impressions for properties
• Manage retail activity and partnership with local agents especially in secondary markets
Measurement
• Oversee and Analyze retail financials in market including market share by retailer, overall retail sales by property and annual growth plans for key retailers in each market.
People & Relationship Management
• Collaborate and effectively communicate with Universal Pictures executives and cross divisional teams (i.e. home entertainment, theme parks,) to ensure all businesses are represented at retail
SKILLS & EXPERIENCE
• 10- 15 years of retail, marketing, promotions or packaged goods experience with significant experience creating large scale programs
• Strong relationships with senior level executives at the major Australian and/or Southeast Asian Key Accounts
• Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer products
• Strong pitching and negotiating skills with the demonstrated ability to close large deals
• Ability to collaborate and communicate effectively with all cross divisional stakeholders (ability to unite disparate groups behind a common cause)
• Excellent presentation skills with executive presence & leadership
• Native English ability required
• Ability to speak a regionally relevant second language a plus
PERSONAL CHARACTERISTICS
• Ability to think strategically about the changing marketplace and consumer shopping patterns
• Comfortable dealing with senior management and international contacts
• Ability to work with confidential and sensitive information in a discrete manner
• Excellent communication skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders
• Commercially aware individual with proven ability to identify and drive strategy
• Proven record of working cross functionally with colleagues
• Ability to identify key priorities within a heavy workload and execute on them
• Ambassador of the business with sufficient stature internally and externally to represent the business positively
• Intellectually strong
• Able to travel extensively
• Sense of humor and practical attitude
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