The Director of regional Product Marketing, has responsibility for leading the team of Regional Product Marketing and Makreting Communications for a specific region (LATAM, EMEA, APAC). His team his responsible for regional marketing strategy for all Tyco SP product line, campaign execution and demand generation. Reporting to the Senior Director of Growth Market and Regional Strategies, the Director will be the key Tyco Product Management and Marketing Communications representative for SP in the region. The leader will develop and drive marketing programs and regional roadmaps resulting in measureable impact on leads, revenue and market share gains.
Partnering with the Commercial organization, the Director will ensure that the Regional Product Marketing Manager will execute on marketing plans and support sales growth locally and that the Marketing Communications team execute SP the marketing communication plans for all brands. They also provide regional marketing perspective on market dynamics, competitive opportunities, customer requirements and sales force pipeline needs. The role requires a strategic understanding of the Tyco Security Product brands, the security industry, products, software and service.
Essential Job Responsibilities
Collaborate with Director of Regional Strategies and align with the assigned Sales Region, BU and global marketing to develop annual marketing strategy and plans to achieve revenue and profitability targets.
Build and execute regional marketing programs targeting segments and specific product lines that drive demand generation, pipeline health and new contacts in our primary markets.
Lead regional Voice of the Customer (VOC) efforts to insure that proposed product concepts meet the needs of the customer and provide value differentiation.
Work with Global Product Marketing, the Sales Region and the corporate teams on developing go to market strategy for new product launches (NPIs) to achieve revenue goals and market adoption
Identify, recommend and facilitate partnerships/alliances with other firms as necessary to strengthen the product portfolios to improve sales and distribution channels success.
Generate and maintain competitive market analysis.
Help manage day to day product line (issues, pricing, etc) within the region and bring back feedback to sales, marketing and global PM teams.
Additional Responsibilities
Lead the Marketing Communication to implement digital-based nurturing programs and telemarketing campaigns targeted at TSP’s install base as well as cold or unqualified leads to strengthen the pipeline.
Ensure execution of key marketing programs and product launches within the region.
Execute, measure and adapt marketing programs & events that deliver measurable growth in new leads & contacts, opportunities and conversions.
Coordinates regular calls between the regions, the Global Product Managers, Key Sales leaders and marketing team.
Develop regional strategies and roadmaps and is responsible for market specific plans supporting global R&D programs (VOC, ROI, pricing, …).
Conduct regional VOC directly or in collaboration with global marketing team to assess the impact of product positioning, customer satisfaction and marketing effectiveness.
Essential Education & Experience
Bachelor’s degree preferred. MBA is an asset.
5-10 years experience in Product Management.
5+ years experience within the security industry or 10 years experience in adjacent technological business
B2B marketing experience achieved within a high technology (software and hardware) environment.
Experience in local security market.
Strong administration and technical skills required.
Essential Competencies & Skills
History of leading, planning and implementing successful product strategies.
Strong expertise in management of product lines and product launches.
Expertise in product life cycle management.
Self-motivated, results-oriented, and possessing a strong sense of urgency.
Strong leadership, interpersonal, presentation, time management and organization skills.
Ability to both lead and work collaboratively in teams and support all levels of a large and complex enterprise.
Must be willing to travel as part of the role. Average of 50% travel required regionally and few international travels per year.
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