Brand Marketing Manager - Carlsberg Group - Singapore

Job description
GENERAL SUMMARY

Develop and implement a marketing strategy for one or more of Carlsberg products to meet established sales or market shares target.

DUTIES AND RESPONSIBILITIES
Responsible for leading, developing and implementing: the brand strategy, market research, communication strategy, media planning and promotion strategy for the Mainstream Beer portfolio that includes: Carlsberg Green Label, Carlsberg Special Brew, Danish Royal Stout, Jolly Shandy.
Responsible for driving and developing marketing campaign for the brands, managing brand’s profitability and A&P budgeting, growing brand volume share growth and tracking all key brand health tracking indicators.
Responsible for brand communications that cover ATL national campaigns and new brand visual IDs developed by HQ for local through-the-line development and channel visibility.
Responsible for key relations with ATL, Media, Digital and PR agencies, external media partners, Carlsberg Asia Regional office and key internal stakeholders within organization. Main ATL focus is on Print, TV, Cinema, Radio, Outdoor and Digital.
Research and analyze the marketplace and target consumer to proactively respond to changing customer demands, market trends and gain insights on the consumer.
Manage day-to-day activities associated to all marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance.
Work closely with Trade Marketing and Sales teams to drive integration and execution of plans.
Be the brand advocate through promoting and educating the internal audience on the brand initiatives, programs, values, attributes, etc.
Coach and develop a Junior Brand Manager who will part of the team in handling the brands.
Desired Skills and Experience
JOB REQUIREMENTS AND QUALIFICATIONS
Bachelor Degree holder with at least 5 years’ experience in brand management, preferably from the F&B/Beverage/FMCG industry
Excellent communication skills (interpersonal/presentation)
Strong project management skills
Strong analytical skill
Excellent business acumen, good understanding of the market and all trade sectors
Good work ethics, proven success track record in brand development

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