Job Description:
The Senior Marketing Director takes lead responsibility for planning and implementing marketing campaigns and partnerships across the APAC region. Working with the Director of Marketing, the Senior Executive/Manager identifies opportunities for promoting the CNBC brand; secures those opportunities and coordinates the executive, budgetary and creative resources required to exploit them.
Manages a number of essential brand partnerships across the APAC region, acting as key client liaison and relationship manager;
Manages a range of marketing projects and campaigns from concept to delivery;
Identifies new opportunities for strategic and tactical brand promotion;
Coordinates the workload of marketing interns and other department resources on a day to day basis;
Manages budget for assigned projects, including the soliciting and confirmation of expenses for each assigned campaign activity;
Devises and executes promotional activities and brand advertising across various media platforms, including newspapers, magazines, online platforms etc.;
Advises and supports other CNBC departments to ensure consistency of brand presence across the region;
Coordinates the acquisition and maintenance of CNBC databases to support our community building ambitions throughout APAC;
Reports on and reviews the outcomes of assigned projects and activities to ensure optimal results;
Qualifications
Works with colleagues in EMEA to deliver consistent brand messaging internationally. Qualifications/Requirements Clever, dynamic, persuasive, collaborative and persistent
Sound knowledge of the media industry / advertising industry, having gained experience in a similar role
Understands the power of brands and the importance of proactive community building
Has the energy and drive to deliver major projects in collaboration with internal and external stakeholders
Has strong commercial acumen and ability to manage budgets and resources
Computer literate (MS Office, and beyond)
Eligible to work in Singapore
Willingness to travel
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