Lead a team of search specialists and own the P&L for the major region in the portfolio with diverse cultures and languages. Responsible for directing campaign management activities across search engine partners.
General Responsibilities:
- Manage the major region budget, with direct responsibility for the channel
- Develop and execute a regional marketing strategy for growing the search marketing business across the major region, and manage application globally where possible
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- Lead and manage a team of Paid Search Specialists delivering campaign management activities, with particular responsibilities for selected language coverage.
- Drive global, strategic initiatives within and beyond search marketing to improve the contribution of the channel
- Liaise with regional and brand marketing directors to ensure cross-channel coordination, updates to attribution methodology, and agreement on any non-profit maximizing spend overlays and their objectives.
- Liaise with Partner Services Group teams to construct a closely-aligned workflow between supply and demand channels and build applications and processes that enhance efficiencies across departments.
- Identify opportunities to leverage the Paid Search platform to reduce trafficking and manual reporting undertaken by the Paid Search Specialists, to increase focus on optimization and analytical activities.
- Define objectives to optimize channel to achieve strategic goals.
- Manage agency relationships
- Communicate strategy, progress and results to executive leadership
- Drive improvements in search marketing process that scales across the global group
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