Director Instagram Business Marketing Facebook Singapore

Job Description:
The Global Business Marketing team seeks an experienced individual to help manage the marketing of Instagram as an advertising platform in the Asia Pacific region. As Instagram is a highly visual platform, the marketing manager should have an understanding of design aesthetic and an interest in visual storytelling. This person should be passionate about developing insight-led marketing programs that may include digital campaigns, large-scale events, partnerships, marketing collateral, case studies, webinars and engaging video content.

A successful candidate will have deep knowledge of marketing strategy across a variety of industries, the online advertising space as well as a track record of producing best-in-class campaigns. Excellent communication and project management skills are critical to success in this position. Ideally, the candidate’s experience should include working with sales leadership to understand market needs, and a demonstrated ability to work with cross-functional teams in different regions globally. The candidate will need to combine strategic-thinking, creativity and a hands-on approach to successfully execute on high-impact, scalable ideas, campaigns and events. This position is full-time, based in our Singapore office. Travel to key markets in region will be required.

Responsibilities
Contribute to the development of the APAC Instagram marketing strategy
Drive and own execution of priority projects and activations on ground in key APAC markets
Produce innovative and creative content, marketing programs and events that build the Instagram for Business brand in the region
Develop initiatives that can be localized and used by sales teams to generate new business
that inspire, educate and engage our B2B audience on ways to utilize Instagram’s marketing solutions to achieve their industry-specific business objectives
Work as part of a small, focused Instagram team in region, who liaises with the global Instagram structure to highlight regional needs and continuously surface APAC initiatives and success stories
Work with cross-functional counterparts, Facebook Global Business Marketing and Facebook sales management to align strategy, programs, messaging and resources with Instagram’s advertising growth targets


Requirements

Bachelors degree
8+ years of experience in digital marketing, web technology, strategic consulting and/or advertising working with global brands or agencies
Expert in marketing strategy, messaging and content development
Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization
Outstanding communication skills and proven ability to produce strong written content, with excellent attention to detail
Ability to translate complex concepts and insights into simple and intuitive marketing programs
Strong creative perspective to bring fresh ideas to our marketing campaigns
Comfortable with a fast-paced, always-on, start-up environment
Second language, relevant within the APAC region is beneficial but not essential - preferably Japanese or Korean.

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